Roku, the leading streaming platform, is highlighting Hispanic Heritage Month with a commitment to amplifying diverse voices and content. The company is taking significant steps to ensure greater visibility and accessibility for Hispanic-owned and operated media publishers.

This year, Roku is showcasing the work of established and emerging Hispanic media outlets through various initiatives. These include:

Featured Channel Spotlight: Roku’s platform will prominently display channels from prominent Hispanic media publishers, giving users easy access to their diverse programming.
Curated Content Collections: Roku will create curated collections of films, series, and documentaries from Hispanic creators, showcasing the richness and breadth of Hispanic storytelling.
Partnerships with Cultural Organizations: Roku is collaborating with leading Hispanic cultural organizations to curate special content collections and promote Hispanic artists and creators.
Increased Support for Hispanic Businesses: Roku is actively working to expand its advertising partnerships with Hispanic-owned businesses, offering them a platform to reach a wider audience.

“It’s about recognizing the vibrant and diverse present and future of Hispanic culture. Through our commitment to diverse voices and content, we aim to create an inclusive platform that reflects the rich tapestry of our society.”

These efforts underscore Roku’s dedication to fostering cultural representation and promoting inclusivity. By empowering Hispanic media publishers and making their content more accessible, Roku is contributing to a more equitable and vibrant streaming ecosystem. This initiative will not only benefit Hispanic communities but also enrich the broader streaming landscape, allowing all users to experience the richness of diverse voices and stories.