The free ad-supported streaming TV (FAST) market is experiencing explosive growth, and two key players, Samsung and Roku, are leading the charge. Their strategic integration of FAST channels into their platforms is proving instrumental in driving this rapid expansion.
Samsung’s Smart TV platform has become a haven for FAST channels, offering a diverse selection to its users. Their commitment to providing a curated and user-friendly experience has attracted a substantial audience. Roku, the streaming device king, has similarly embraced FAST, launching its own Roku Channel with a growing library of free content. This strategic move has allowed Roku to tap into a new revenue stream and expand its reach beyond traditional paid subscriptions.
The combined efforts of these industry giants are fueling market growth in several ways. Firstly, their extensive user bases provide a captive audience for FAST channels, increasing visibility and driving ad revenue. Secondly, their platforms offer seamless integration, making it easy for viewers to discover and access free content. Finally, their commitment to building robust ecosystems attracts developers and content creators, further diversifying the offering and enriching the viewing experience.
The market research firm, eMarketer, predicts that FAST revenue will reach $10 billion in the United States alone by 2026. This trend is likely to continue as consumers increasingly seek affordable entertainment options and advertisers look for new avenues to reach targeted audiences. The future of FAST looks bright, with Samsung and Roku at the forefront of this exciting evolution.
