How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán
Building a vibrant, thriving online community isn’t just about throwing up a forum and hoping for the best. It requires intention, strategy, and a genuine understanding of your audience. To learn from the experts, we sat down with Pilar Guzmán, Head of Community at Oprah Daily, who shared her insights on fostering a successful digital gathering place.
“It’s about finding the right balance,” Guzmán explains. “You need to be present and responsive, but also foster a sense of ownership and independence among your community members.” This means creating a space where people can connect organically, share their thoughts and experiences, and feel heard.
Guzmán emphasizes the importance of active listening: “You need to be actively engaged in your community, responding to comments, addressing concerns, and genuinely listening to what your members have to say.” This includes going beyond simply responding to queries and actively participating in conversations, asking insightful questions, and celebrating member contributions.
Another key takeaway? Building trust and transparency: “Be upfront about your goals, your limitations, and your values,” says Guzmán. “This creates a foundation of trust that is essential for any successful community.” This means being clear about the community’s purpose, the rules of engagement, and the platform’s commitment to inclusivity and respect.
Finally, embracing the power of diversity: “Your community will be richer and more dynamic if it reflects the diversity of the world around it,” Guzman emphasizes. “This means actively seeking out voices from different backgrounds, perspectives, and experiences.”
By following these principles, you can create a truly engaging and impactful online community, one that fosters meaningful connections and leaves a lasting impression on its members. As Guzmán concludes, “A thriving online community is a powerful force for good. It can inspire, educate, and empower, and it can create a sense of belonging and connection that is truly invaluable.”