Bollywood, India’s prolific film industry, has long been a trendsetter in fashion, influencing styles not just in India but around the world. The glamour of Bollywood, showcased through its stars and their on-screen and off-screen appearances, has played a significant role in shaping fashion trends and consumer behavior in the Indian subcontinent and beyond.

The relationship between Bollywood and fashion dates back to the early days of Indian cinema. In the 1950s and 1960s, actresses like Madhubala and Nargis set fashion trends with their elegant sarees and bouffant hairstyles. Raj Kapoor’s films often featured heroines in white shirts and colorful skirts, a look that became immensely popular among young women of the time.

The 1970s saw a shift towards more Western-influenced styles. Actresses like Zeenat Aman and Parveen Babi popularized bell-bottom pants, mini skirts, and bold prints, reflecting the global hippie movement. Amitabh Bachchan‘s knotted shirts and tight trousers became a style statement for young men across India.

The 1980s in Bollywood were characterized by bold, sometimes outrageous fashion choices. Disco-inspired outfits, glittery costumes, and exaggerated silhouettes were common. Stars like Sridevi and Mithun Chakraborty became fashion icons, their flamboyant on-screen outfits often imitated by fans.

The 1990s marked a significant shift in Bollywood fashion. With India’s economic liberalization, there was greater exposure to global fashion trends. Films began to showcase a mix of traditional and Western wear. The romantic comedies of this era, starring actors like Shah Rukh Khan and Kajol, popularized a more relatable, boy-and-girl-next-door style that resonated with young Indians.