
Director Morgan Neville, known for his acclaimed documentaries like “Won’t You Be My Neighbor?” and “20 Feet From Stardom,” is taking a cautious approach to generative AI following the controversy surrounding his 2021 film “Roadrunner: A Film About Anthony Bourdain.”
The film, a poignant portrait of the late chef and TV personality, came under fire for its use of an AI-generated voice mimicking Bourdain’s, used in a single scene. Though the scene itself was praised for its emotional impact, the use of AI without full disclosure sparked ethical and artistic debates.
In an interview with The Hollywood Reporter, Neville expressed his reservations about employing generative AI in future projects. He believes that the technology is still in its early stages and lacks the sophistication to accurately represent the nuances of human voice and expression.
“I think the tech is just not there yet,” Neville said. “It’s great for fun stuff, but when you’re dealing with a real human being, I’m not sure it’s the right tool.” He also acknowledged the ethical concerns surrounding the use of AI to mimic a deceased person, especially without their consent.
Neville’s stance reflects a growing sentiment within the film industry. As generative AI technology rapidly evolves, filmmakers are grappling with its potential and its limitations. While the technology offers exciting possibilities for storytelling and creative expression, the ethical implications remain a significant concern. Neville’s cautious approach highlights the need for careful consideration and transparency when using generative AI in film and beyond.