Breaking point or breakup? Why publishers fear a Google ad breakup could backfire

The digital advertising landscape is on the cusp of seismic change. With growing concerns about Google’s dominance, calls for a breakup of the tech giant’s advertising business are gaining momentum. While some see this as a potential cure for industry ills, publishers are cautiously wary, fearing the potential for a backlash that could backfire spectacularly. […]

Man falsely accused of murder by Tommy Robinson calls for tighter rules on X

In a shocking turn of events, a man who was falsely accused of murder by controversial figure Tommy Robinson has come forward to advocate for tighter regulations on social media platforms like X (formerly Twitter). This incident has reignited discussions about the responsibilities of public figures in regulating their communications, and the dire consequences of […]

Crisis at The Jewish Chronicle: Fabrications and Resignations

The venerable Jewish Chronicle, a publication with over 150 years of history, is facing a significant crisis. Recent allegations of fabricated stories and the subsequent resignation of key staff have shaken the paper’s reputation and raised serious questions about its journalistic integrity. The controversy erupted after an investigation by the JC’s own staff revealed multiple […]

Country Music Legend Kris Kristofferson Dead at 88

The world of country music mourns the loss of a true legend. Kris Kristofferson, the Grammy-winning singer-songwriter, actor, and poet, passed away on Wednesday at the age of 88. His contributions to the genre, as well as his impact on popular culture, will be remembered for generations to come. Kristofferson’s career spanned decades, marked by […]

How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

As the advertising industry navigates a post-cookie world, the shift from deterministic to probabilistic modeling presents both challenges and opportunities. Hearst Magazines, a leading publisher with a diverse portfolio of iconic titles, is proactively addressing this transformation to maintain its signal strength and ensure continued success. Hearst is leveraging its vast first-party data, built through […]

How Axios increased its pre-booked ad revenue by pitching niche audiences

In a world of increasingly fragmented media consumption, Axios has discovered a winning formula for pre-booked ad revenue: targeting niche audiences. While many publications struggle to compete with the dominance of social media giants, Axios has carved out a unique space by focusing on highly specific and engaged audiences. Their strategy hinges on creating dedicated […]

The art of negotiating AI deals, according to Time COO Mark Howard

The landscape of business is rapidly transforming, driven by the relentless advancements of artificial intelligence (AI). Companies are increasingly seeking to integrate AI solutions, leading to a surge in AI deals. Navigating this complex terrain requires a unique set of skills, as outlined by Time COO Mark Howard. Howard, a seasoned executive with a keen […]

AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews

The Federal Trade Commission (FTC) is stepping up its efforts to combat deceptive marketing practices and fake reviews, focusing on the use of AI tools by businesses. This move comes as AI becomes increasingly sophisticated, offering new avenues for manipulating consumers and undermining trust in online reviews. The FTC’s focus on AI-powered deception is a […]

Inside the Stream – New Google & Roku Streamers, Disney Paid Sharing, and More

The streaming landscape is always in flux, with new devices, services, and strategies emerging constantly. This week, we delve into the latest news, including new releases from Google and Roku, Disney’s crackdown on password sharing, and more. Google & Roku Step Up Their Game: Google has unveiled its latest Chromecast with Google TV, featuring a […]

Prime Video, ODEON EST promotion

Get ready to experience the magic of cinema like never before! Prime Video and ODEON EST are joining forces to offer a unique and immersive movie experience. This exciting partnership blends the convenience of streaming with the thrill of the big screen, bringing you the best of both worlds. Exclusive Content and Exciting Offers: Prime […]
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