Viant, a leading data-driven advertising platform, is poised to shake up the advertising landscape with its new generative AI tool. This innovative technology has the potential to attract a whole new wave of advertisers to the demand-side platform (DSP), opening up new opportunities for both Viant and its clients.

Traditionally, DSPs have been primarily used by experienced advertisers with in-house teams dedicated to campaign management and optimization. However, Viant’s genAI tool aims to democratize digital advertising by simplifying the process and making it accessible to a wider range of businesses. By automating tasks like creative development, targeting, and bidding, the tool takes the heavy lifting out of campaign creation, allowing even smaller businesses and those without dedicated marketing teams to leverage the power of programmatic advertising.

The key to this breakthrough lies in the tool’s ability to leverage AI to generate high-quality creative assets tailored to specific audiences and campaign goals. This eliminates the need for manual design and copywriting, significantly reducing time and resources for advertisers. Furthermore, the AI-powered optimization engine continually refines campaigns based on real-time performance data, ensuring maximum efficiency and ROI.

This move by Viant could lead to a surge in advertiser adoption, broadening its reach and creating new revenue streams. The ability to cater to a wider range of businesses, including small and medium enterprises (SMEs), opens up immense potential for growth. As genAI technology continues to evolve, Viant is well-positioned to remain at the forefront of the digital advertising revolution, empowering both existing and new clients with the tools they need to succeed in the ever-evolving digital landscape.