Digitalbox, the company behind the popular entertainment news site Entertainment Daily, has announced the launch of a series of specialist websites in response to recent changes in Google’s search algorithms.

The move comes as Google prioritizes content from authoritative sources and penalizes thin or low-quality content. Digitalbox, recognizing the shift, has decided to focus on niche areas within the entertainment industry, creating dedicated websites for specific genres like music, film, and television.

“The way people consume entertainment news is evolving, and we want to be at the forefront of that change,” said a spokesperson for Digitalbox. “By focusing on specialist areas, we can provide in-depth coverage and authoritative content that caters to the specific interests of our audience.”

The new websites will feature expert contributors, exclusive interviews, behind-the-scenes insights, and comprehensive coverage of their respective genres. This strategy aims to attract a more engaged audience and differentiate Digitalbox from general entertainment news sites.

The launch of these specialist sites comes at a time when many publishers are struggling to adapt to Google’s algorithm changes. Digitalbox, however, sees this as an opportunity to carve out a niche and establish itself as a leading source of information for dedicated entertainment fans.

“We believe that by providing high-quality, specialized content, we can create a loyal following and thrive in the changing digital landscape,” said the Digitalbox spokesperson. “We are confident that these new websites will be a success and will allow us to reach a wider audience than ever before.”